Benefit Roller Lash
Benefit launched a new mascara this month, Benefit Roller Lash. It’s the most innovative wand I’ve seen in a while. This wand has a “HOOK’N’ROLL” patent-pending design that catches your lashes to lift and curl them. Do you remember Velcro rollers? Velcro rollers had the ability to self grip, resulting in hair with lift and volume. Benefit Roller Mascara does the same thing. It’s all about the hook. The tiny hooks grab your lashes and as you move the wand towards your brow you are lifting and lengthening and it will hold for 12 hours. The wand also is small and curved so it’s good for small eyes too.
One of their claims is that you no longer need your lash curler. That might be a stretch. I would suggest you not throw your curler in the trash. I will still use my curler but really it’s not something I pull out everyday.
The real question is does this mascara live up to the claims? According to Benefit:
97% said it visibly lifts lashes
87% said it gives long-lasting curl
94% said eyes look more wide opened
Below you can see what happened when I applied Benefit Roller Lash to one eye. Warning these are untouched images.
I absolutely recommend this mascara.