This is THE best eyeshadow primer for keeping your eyeshadow creaseless and making your eyeshadow last longer in my opinion. Urban Decay Eyeshadow Primer Potion retails for $20.00. Here is the claim made by Urban Decay about this product: Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours. This is it – THE most legendary primer in the beauty industry. Seems far fetched right? I haven’t tested the 24 hour claim but honestly it has been beautiful for me for 12 hours. Which is more than acceptable for me.
Urban Decay just launched Primer Potions with a wand. The formula for the wand version is the same as the squeeze tube. The wand comes in 3 shades: Original, Eden(has a warmer tint), and Minor Sin(shimmery champagne shade).
There is also an Anti- Aging version. I haven’t tried it but here is what Urban Decay says about it: High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.
How to use: After you apply your skincare apply a small amount of the primer on your eye lids. The Urban Decay Eyeshadow Primer Potion dries very quickly so there is no wait time to start applying your eyeshadow. This is what the Original shade looks like:
I highly recommend this product as part of your daily makeup. If your eyeshadow doesn’t last you will be thrilled with this.