This is the Make Up For Ever Ultra HD Invisible Cover Foundation.
First off, can the name be any longer????
The foundation is $43.00 and is available now. There are 40 shades which is very exciting!
This is my initial feeling about the foundation. I love the color range. I think most people can wear this foundation. They have Yellow toned foundations and Red toned foundations. Below is the Yellow grid. The Red grid is very similar. I’m in R330 and it’s a great match to my skin.
I use great skincare and a Smashbox primer normally. There is a Make Up For Ever primer sample in the Ultra HD invisible Cover Foundation box. I thought for today I will just see how the foundation works with my normal steps. I only needed 1 pump of foundation. The Sephora website suggests 2 pumps. The liquid is more liquidy than foundations I typically wear(Kat Von D and Estee Lauder Doublewear). One pump provided medium to full coverage with a natural finish. I really like the way it blended out and went on. So to start the day I’m giving it a great review. I did use powder on it to help set it. It’s in the mid 90’s where I live today.
I will at the end of the day post my final review of the Make Up For Ever Ultra HD Invisible Cover Foundation.
Here are the details as written by the brand:
What it is:
A bestselling HD foundation that appears more invisible, comfortable, and natural-looking than ever.
What it does:
Developed specifically for the film and TV industry’s most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion—on and off camera. Completely invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium coverage with a lightweight texture that looks just like skin. Long-lasting with a natural-looking finish, Ultra HD Liquid Foundation is formulated with hyaluronic spheres for time-released hydration that ensures comfortable wear on all skin types. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion—and an unretouched life.
What else you need to know:
MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye.
“My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women.”—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director
Convert your HD Liquid Foundation shade to Ultra HD Liquid Foundation using the “Ultra HD Shade Conversion Chart” in the Articles section below.